4 Tips on Creating Professional Packaging for Your Supplement Products

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If this is your first experience marketing your brand of supplements (or any product, that is), or maybe, you’ve been on the market for quite a few years, only to find flat sales, this article is a must-read.

The Predicament

No matter how much we attempt to, we can never deny how competition is omnipresent in any marketing venture. In fact, it’s everywhere that we cannot escape, whether regarding business or something else.

While this holds true, each entrepreneur must acknowledge the problem of how you will make yourself, products and services, and company rise in the competition, before you start losing it.

What starters usually do is to generate a hopefully great product, then start advertising. What most of us sometimes tend to forget is the critical transition from product creation to marketing that can make or break our success in the industry – branding and labeling.

Why Focus On Our Labels

Even if you do hardcore telemarketing to sell your products, people would always look for a ‘professional’ packaging that would entice them to buy your product or use your services. Chances are, any business would commonly have at least two to three competitors to race sales with – and if you’re selling supplements, there could be more!

If there’s what we call the art and science of supplements, there’s also art and science involved when selling them, or any product you would like to market.

Today, I’ll give you four tips on how you can make your product stand out and generate revenue.

1. Collaboration

Unless you’re a genius at graphics design, you may have to hire someone to bring your dream label to life. You would have to make sure that there is a collaboration between the designer and the entrepreneur, at all times.

As an entrepreneur, you must have a clear understanding of what you want on your packaging, how you want it. This part may take some practice and eloquence to express what you would like to see on your labels. This step would also take efforts and your time to complete, no matter who designs and draws it for you.

Do away with leaving everything to the graphic artist. While it is his/her task to come up with the best artwork, it is your responsibility to make sure you communicate and relay what you exactly aspire. Otherwise, the artist may deliver something great, though not exactly your ‘ branding.’

2. Brand Story

While facing competition, your company, products, and services need to convince buyers with a story why they should pick “YOU!” There’s no better place to advertise this story than with your label and packaging.

While you can always write a blog about your products, you would have to take note of people’s initial and usual interaction with your company – your products and services and your brand.

Again, you would have to remind them why you should be a priority. Tell your target market something your competitors don’t have or won’t easily have. Your would have to identify what sets you apart from the competition and make sure the public knows about it.

3. Uniquely Matching

Buyers won’t take your products seriously unless you meet their expectations. You need to make sure that it differs from your competitors.

The market and its trends set standards that entrepreneurs within the niche cannot entirely deviate from, apparently. If you’re selling supplements, you would like to make your packaging appear as such, even at first glance.

Though you would also have to focus on elements, you can ‘stylize’ to make it your own. This step is where the challenge lies – how you would make the few variable elements bring it all for your brand.

4. The Path

Visual hierarchy plays a critical role in advertising and marketing and refers to how elements are specially arranged to convey a message. In other words, this scheme tells you where your eyes would first focus.

You may talk to your designer on how you can employ this trick to your design. At the same time, make sure that there’s tremendous interest building up with the flow of visual elements. Don’t leave a blank space.

Making your brand stand out is just as important as advertising your product. Getting great packaging is equally important as advertising it. Branding is essential, and it all starts with packaging. No matter how great your product is, people won’t start noticing unless you make them do so.

Image source: www.wildfrogstudio.com
Image source: www.wildfrogstudio.com

Should you go to Art School?

To be an artist you do not need any degree. You just need to use your creativity, use cheap art supplies, and produce your imagination on paper or canvas. Even to launch your art career you need no certification, and at the end of the day, your talent is most important. When you need no degrees and just talent is enough, then do you need to go to an art school?

An art school can help you earn great contacts that will prove immensely beneficial in your career, it also helps you gain experience from the professionals, and offers many more benefits that have been listed below.

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Advantages:

1. Get the best equipment easily

Almost every art school has the best art equipment that you will find it difficult to get otherwise. You may say that the kind of painting you are creating does not need too many types of equipment anyway. But that perhaps is because you are not aware of the various types of equipment that can be used, which will only help make you artwork all the more beautiful. Creating an art is not only about using a paintbrush and paints, and this is something you will get to learn only after you attend an art school.

2. Expert advice

Art school professors have years of experience, they display their work in popular galleries and they receive so much appreciation. Naturally, you are not as experienced as they are, and as in any other field, there is always so much to learn from an experienced person. Even a little guidance from a mentor can prevent you from struggling to learn what kind of artist you are, what kind of work you want to produce, and what you are best at. Not only will your mentor help you discover your best skills, but will also hone them.

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3. Shortened learning time

When you try to do everything on your own, it takes years to understand what exactly you have to learn. However, when you attend an art school, you move through the curriculum fast, and this provides you with a broad base of helpful knowledge.

4. Much needed exposure

Not only will you get great help and guidance from professors, you will be able to participate in regularly organized student shows, where you will get the chance to display your artwork, and thus let the public know about your talent.

5. Built-in community

You must have heard from many artists that if you have a peer group of artists around you, it will help you stay motivated always. If you go to an art school, you will have students around you who are as serious about their art as you are, and this will help you stay creative and productive always. Being in the company of other artists can also open doorways to new ideas and constructive criticism, which definitely will prove to be very helpful.

6. Develop business skills

Together with sharpening and developing your artistic skills, art schools usually also help you learn the basics of running a small business. You shall get to know how to make a budget, how to price your creations, and also how to market your creativity.

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Disadvantages:

Now that we know about the various benefits or advantages an art school offers, let us also get to learn about few so-called disadvantages or reasons that hold back certain aspiring artists from joining an art school.

1. Learn from the beginning

You may have a little experience, perhaps more than what other students in your batch have, but since it is a school, you have to learn even the very basics. Every art school has a curriculum, and you too have to follow the same. This can be a little difficult for experienced artists, and they have to wait patiently until they get to learn something new.

2. Limited scopes of freedom

In most art school, you will not get freedom of expression until you reach a certain level. Until then things are generally based on projects, certain themes, and limited materials.This might not be liked by those artists who want freedom, who want to create things their own way, and not the way their professors expect them to.

These disadvantages are too small for the various benefits you will enjoy on joining an art school. If you really want to make it big in this field, you need to be patient, disciplined, take advantage of the experience of the professionals, get to learn as many new things as you can, and this is possible only if you become a part of an art school.

Why are most people skeptical about modern art?

Art is the expression of human imagination and creativity which is typically depicted in the form of visuals such as sculptures or paintings. Works of art produced by artists are supposed to be appreciated for their emotional power or beauty. While works of art have been appreciated for years, a lot of people seem to be getting skeptical about modern art.

For a long time, art was not questioned, it was simply appreciated for what it was. However, in recent years, art has come under attack due to what critics say is a general lack of skill. This may explains why a black square is hailed as a masterpiece according to contemporary art but in ordinary circumstances such work would be questioned and most likely dismissed.

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According to an article published in the Art Education journal in 2008 titled Educational Tool in the Museum, some forms of modern art seem so far removed from the daily experience that they seem hard to understand. The article questions why art from foreign cultures and modern art seems difficult to understand.

While it is easy to understand why art from a foreign culture may be difficult to understand, why would this apply to art from people living among us? We share the same broad context as artists, so why would such works be hard to appreciate?

Critics of modern art say that it is not about communicating ideas. Rather, it seems to be about showing yourself and trying to prove that you are better or more complicated compared to others. In an attempt to rationalize their work and put it into a broader societal context through writing, it turns out be incomprehensible. These artists seems too keen to sound smart in an attempt to make it confusing so that viewers are unable to understand it. Here, the logic is to make art almost impossible for viewers to criticize it.

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During a visit to the New Museum of contemporary art in New York City, a visitor casually commented that most of the work seemed like pieces painted by blindfolded preschoolers. In reply, another visitor said that one of the pieces seemed like something you would find in the recycling bin.

In all fairness, are these people just skeptical about modern art? Are they ignorant and unable to appreciate modern art? Many modern artists would readily agree. However, one art world insider has confessed that the term art has been applied to so many things that it has ceased to mean anything anymore.

To drive this point home, consider this: About 10 years ago researchers in the U.S took 2 groups of 3 year-olds and showed them some blobs of paint on canvas. One group was told that the marks were caused by paint that was accidentally spilled on the canvas. Another group was informed that the blobs were marks that were carefully created for them. The group that was told that the blobs were works of art started to refer to these marks as painting.

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Due to the inability of modern viewers to appreciate or understand contemporary art, stories abound about great artwork ending in waste bins or charity stores. In one instance, museum cleaners were told to clean up after an evening exhibition. Unknown to the cleaners, Sara Goldschmied and EleonoraChiari had presented a scene depicting the aftermath of a party. Their exhibition involved empty wine bottles which were scattered everywhere.

To the cleaners, this was not art but trash. So, they swept away the work in its entirety and put it into a waste bin. In another instance, waste disposal personnel threw out an AnishKapoor. To these cleaners, these works did not resemble art. Instead, they screamed “trash” to all the viewers.

These incidences raises fundamental questions. When ordinary people look at a piece of art and sees something that is not worth keeping, do they need to be reprimanded or enlightened to help them understand and appreciate their work? Or should the audience appreciate the work as a piece of art but question its quality which allow them to dismiss it as rubbish?

Modern artists seem to hold that every work has inherent beauty. They argue that all you need is to look at the work from a different perspective. As a result, they say that art cannot be subjected to any objective standards. The problem with this approach is that the question of “what is art?” becomes almost impossible to answer.

Ultimately, given what science teaches about the functioning of the human mind, it is not surprising why most people are skeptical about modern art. It is therefore not surprising why such works of art fail to communicate the intentions of the artist and end up in the trash bin.

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Things to Consider While Buying Best of Modern Art

The overriding factor when purchasing a work of art is that you must fall in love with it. At the time of buying modern art, the very first thing that you need to determine is your personal taste and preference. After that you can start to explore the broad art market. There is a variety of process to buying art, but you should familiarize yourself with what are the best available options before you take the plunge.

Get out and do your research work, delicately tune your taste, attend a local art exhibition, log on to a few well known online galleries and go through some of the popular art magazines.

You will be able to determine what you like and what’s realistically available for your budget. There are many modern paintings for sale that you can easily search and buy today. These impressive paintings are not only the reflection of your community but are easily available all across the world.

There are three key things that you should keep in your mind before acquiring modern art.

Determine your taste:

Most of us simply couldn’t manage to determine or make up our mind what we exactly want before buying a modern artwork. The best way to resolve this issue is to go with your instinct and be innovative. You can base your selection on the artist or the subject. The most popular subjects include architecture, landscape, children, people, animal, and even portraits among others. Even though some of the artworks have remained popular over the years, they might not be as appealing to you as an individual, but considering that there are so many options available, you will find art that you desire the most.

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Do Your Homework thoroughly:

For the art buyer, the internet has brought variety and a better buying option. Now, you can browse art online, expand your choice and you can see many more styles which help you pick out the much-desired painting for your home. Research about the online galleries and read about their services and testimonials. This will enhance your knowledge and help to make a better buying decision.

Select the best seller:

Finally, whether you want to add to your collection of art or just appreciate some of the spectacular contemporary modern art, choosing the best seller is a tricky job. Whether you are buying artwork from a gallery or purchasing online doesn’t forget to compare the price, checking the authenticity of the work and the process of transferring the money.

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