How to sell more artwork on your website

After what I’m about to lay down for you here today, I strongly believe that you’ll be able to replicate my success – whether you actually decide to roll with it or not.

On tap for today: SEO.

What I’ll be teaching you today on Search Engine Optimization is as good as handing you a blank check. You can write in the actual numbers later.

(I’ve already cashed out mine, but I’m always looking to add more zeroes)

I mean, think of all the potential. 

Fact: 91% of all online adults use search engines to find information and buy products on the web. This is not a bullshit statistic I fabricated to make a point, see here.

Imagine having the skills to rank your art website on the first page of Google.

You can sell whatever you want, right? From high ticket art all the way down to UniBall pens (if for some weird reason you decide to be a pen peddler).

What’s that going to do to your bank account, hmm?

When you master Google, you master the internet.

Affiliate marketing, your own art – sell whatever you like and make money.

Am I saying that ranking on search engines is the holy grail? Yeah.

You’d still need other pieces of the puzzle like high quality content and a big ticket offer, but if nobody visits your website, you’re not selling anything.

This doesn’t include the idea of selling your SEO services to other businesses…

Endless possibilities.

This post has started off with way more hot air than my usual articles. But it’s important.

You need to appreciate what I’m about to cover.

If I jumped straight into optimization and backlinks and anchor text, you’d tune out.

Don’t blame ya. Most people will.

Now that I’ve set the scene, I hope that I have your full attention.

So let’s start with the basics of SEO:

Apologies for the terrible stuttering start, having a slight cold and running a blocked nose.

Guess 6 figure bloggers like myself aren’t invulnerable, huh?

Now that you have a firm grasp of SEO 101 (yes, it’s actually a college subject now: read more), let’s get into the meat and potatoes of things.

With SEO, I like to split my efforts into on-page and off-page stuff. Makes things much easier for me to teach.

On-page stuff should be only done once with regular maintenance, off-page stuff should be an ongoing effort.

You’ll see why when we get to the individual sections in a bit.

On Page

I’m not going to get too technical or long-winded here.

There are much smarter marketers than myself out there who know this stuff way better than me.

My goal with this tutorial, is to make things as easy to understand for the average person (like myself) as possible.

No sense in confounding all my visitors with geek speak, right?

In a nut shell, you’d want to be avoiding low value, thin and duplicate-content type material on your site.

Make it as easy as possible for Google to figure out what you’re all about (remembering that 99.9% of all SEO is decided by bots) and you should be golden.

Got that? Here are some best practices from Jake (the dude also has a sweet beard)

 

  • Fix crappy title-tags. Watch for over-optimization and stop keyword stuffing. Smooth writing that seems natural should always be the goal.
  • Meta-descriptions and SEO tags matter. Make sure these are relevant and good enough to draw clicks.
  • Improve page loading speed. You want your blog to go ‘vroom’ and load as quickly as possible. Which means no unnecessary plugins, coding and high res graphics. See more here.
  • Remove all forms of duplicate content. Anything that you’ve done a fair amount of swiping from should come to mind (privacy policy, disclaimer, legal etc. Rewrite, add to, or delete. Still want that particular page on your site? Noindex it. See next.
  • Noindex crappy content. Thank you pages and short updates need to go. Google search your blog like so: site:unart.org and scan through your results. Remove anything shitty from Google’s index.
  • Nofollow all your affiliate links, demonstrated in the video above.
  • Use the ‘more tag’ to prevent home page duplication.
  • Improve internal and external linking. Don’t go overboard here. Rule of thumb: 5 internal links and 1 external link per page/post.
  • Fix your WordPress bad habits. Don’t use tags, stick to single categories, remove broken links, index archive, author and tag pages.

Once you’ve fixed all of the above, you should have a much easier time ranking on the search engines when you get your link building kicked in – which I’ll be covering next.

Off Page

I’m not going to waste your time and refresh the obvious. You already know what to do by now.

Get backlinks from websites that matter.

The more you have and the better the source, the higher you rank on Google.

Here’s a quick video on how I’d go about analyzing the kind of websites I’d try my best to get links from, and how to actually do it.

Seems easy enough, right?

However, there’s a whole lot more to that than you think.

Google’s getting a lot smarter at detecting BS. So you gotta get smarter too.

Don’t want to be penalized by the a-hole Penguin (the name of Google’s algorithm that analyses a website’s backlink profile), do ya?

 

I hope all of the above made sense?

Follow the guidelines I’ve listed out for you and you’ll never have to worry about being penalized on Google.

You’ll be able to rank anything you want in relatively short periods of time with this strategy.

These are the resources I mentioned in the video:

  • Disavow resource – doubt you’ll ever need it, but its good to know its there.
  • Majestic SEO – what I use to check back link profiles. There’s a daily limit on the number of searches you can do with a free account, but its unlikely you’ll ever need more than the free account.

Close

The question then becomes: ‘how many links do I actually need to rank my website high on Google?’

Well. It depends on so many different factors, it’s tough to say.

It’s important to remember that quality beats quantity here.

Sure, things like social bookmarking and syndication matter.

You SHOULD be including these as part of your overall strategy to make your website look as natural as possible.

But if you really want to rank hard and fast, authoritative and quality links are the way to go.

Once you’re up there on Page 1, you’d still need million dollar quality content to convert all of that traffic into sales.

I’ve seen way too many blogs that rank high but get no conversions because of thin and weak content. Don’t be one of them.

Content matters. A lot.

Anyways, if you liked what you’ve read, share it, tweet it, +1 it. Thanks for reading.

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